“Don’t Be An Asterisk” anti-steroid campaign was organized to educate people about intake of steroids, about risks linked with performance-enhancing drugs within and outsides sports in order to promote ceasing administrating these preparations.
But ”Don’t Be An Asterisk” was neglected during certain period of time. The United States Olympic Committee (USOC) and Ad Council make the decision to restore activities of this campaign. It was decided to create a new gateway page for the website and to change the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” which has been unmodified for more than 2 years. This site promotes the visitors to enter another new page which is on Facebook. So, they can play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the anti-steroid.
The initial website DontBeAnAsterisk.com includes an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive soccer players don’t avoid the asterisks, their bodies become much more muscular.
However the game has been thought out to educate children that steroids are not safe, the results are turned to be opposite. Kids find it funny to fail avoiding asterisks and to observe how muscles of the interactive soccer players become dramatically increased. Although this game is still available on the website, it is unlikely that it can teach kids that steroids are not good.
The chief purpose of this campaign is to convince kids that a consumer of steroids isn’t a fair person; he\she is “fake”, a “joke” and a “poser”.
But ”Don’t Be An Asterisk” was neglected during certain period of time. The United States Olympic Committee (USOC) and Ad Council make the decision to restore activities of this campaign. It was decided to create a new gateway page for the website and to change the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” which has been unmodified for more than 2 years. This site promotes the visitors to enter another new page which is on Facebook. So, they can play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the anti-steroid.
The initial website DontBeAnAsterisk.com includes an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive soccer players don’t avoid the asterisks, their bodies become much more muscular.
However the game has been thought out to educate children that steroids are not safe, the results are turned to be opposite. Kids find it funny to fail avoiding asterisks and to observe how muscles of the interactive soccer players become dramatically increased. Although this game is still available on the website, it is unlikely that it can teach kids that steroids are not good.
The chief purpose of this campaign is to convince kids that a consumer of steroids isn’t a fair person; he\she is “fake”, a “joke” and a “poser”.
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